Anja Becker is a User Experience Consultant with UID. As an ethnologist and social scientist she researches the connection between social transformations and the digitalization in Kenia, Namibia and the US.
At UIDlabs, Anja analyzes the users’ needs and requirements, resorting to qualitative and quantitative methods. She covers all phases of the product development cycle. When it comes to her working environment, she loves variety: the lab, the office, a factory hall or the street. Wherever she is, she always focuses on the challenge to ask the right questions, to find solutions and to clearly communicate them.
User Experience research, understanding the users, agile product development